• WithinBeauties

What is beauty from within?

Starting from the premise that beauty comes from within, supplements that have been developed with proven, science-based research and that have been subject to clinical trials are addressing all kinds of beauty matters, from obesity, through inhibiting lipids, to cosmetics which are fortified with ingredients to improve and protect our skin.

As the world of personalized nutrition grows, along with it is coming the introduction of technology. One trend are apps to help make nutrition personal. Beauty from within is not a novel concept for the Asian market, where the movement has its origins. In Asia, and particularly in Japan, nutricosmetics such as collagen are commonly found in foods and beverages including tea, cookies, chocolate, coffee, and water. 

Most topical cosmetic products cannot penetrate past the epidermis, the outermost layer of the skin. In contrast, if nutricosmetics are sufficiently bioavailable, they can circulate throughout the body, allowing them to reach the dermis where they can have more profound effects on skin structure.

For decades, physicians have recognized the value of micronutrients such as vitamin C, vitamin A, zinc, and biotin for skin health because dietary deficiencies can cause skin conditions, among other problems. In addition, antioxidants, such as vitamins E and C, have long been recommended to mitigate oxidative damage in skin, although consistent evidence for their efficacy is lacking. The current crop of popular nutricosmetics includes more complex ingredients harvested from natural sources, such as collagen peptides, astaxanthin, tomato and rosemary extracts, and resveratrol. 

Beauty from within is likely to be an attractive and intuitive concept for many consumers with innovative products that easily can be adopted to any lifestyle and diet. 

Welcome to a world of designed products that are easy to take, taste great and are designed to improve beauty and health! WithinBeauties

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